Top of mind branding is considered one of the most effective methods for brand recognition in both new and traditional marketing systems.
Radio advertising remains one of most effective delivery methods from both a budget & delivery standpoint ~ while streaming music platforms such as Spotify, Pandora are inching towards complete & utter industry domination they’re still a ways off; especially when it comes to advertising platforms for Canadian markets.
Thanks to the overwhelming popularity of our beautiful Valley ~ Kelowna has more than its fair share of radio stations which easily encompass the complete range of demographics from tweens to 65+ & geographics throughout Kelowna, Vernon, Penticton & surrounds areas.
Each year we review the local station’s & develop an outline for our clients which allows us to ensure they’re specific targets & goals are continually aligned with their specific demographics & markets in radio.
Interested in radio? We can help you hit the gound running. Contact Us for more information.
|Fall 2018 – Universe: 185,050|
|Station||Market||Share %||Ctrl Reach (000)||FC Reach (000)||Median Demo||Majority Age|
|CBTKFM (CBC)||Kel Ctrl||17.4||16.5||46.5||41.1||157.3||159.6||No Ads||No Ads|
|CKQQFM (103.1 Beach)||Kel Ctrl||3.4||13.2||18.5||40.6||22.3||54.1||53% F||30% @ 55+|
|CKLZFM (Power 104.7)||Kel Ctrl||13.4||12.3||26.8||25.6||29.6||29.3||60% M||38% @ 35-49|
|CIGVFM(100.7 Country)||Kel / Pen||*15.0||9.9||33.5||28.3||54.7||54.1||63% F||25-65+|
|CKOO (103.9 Oldies)||Kel Ctrl||–||9.8||–||26.9||–||32.5||NP (Est 54% F)||NP (Est 60% @ 65+)|
|CILKF+ (EZ Rock 101.5)||Kel Ctrl||12.8||7.6||32.8||25.0||36.8||27.6||64% F||30% @ 65+|
|CKKOFM (96.3 Classic Rock)||Kel Ctrl||7.6||6.9||23.5||22.0||29.5||26.6||62% M||35-64|
|CHSUFM (99.9 Sun FM)||Kel Ctrl||7.2||5.8||32.0||36.3||36.0||39||57% F||63.9% @ 18- 44|
|CKFR (AM 1150)||Kel Ctrl||8.3||5.0||22.5||18.4||23.6||19.9||51% M||62% @ 65+|
Central (Ctrl) Market Area – A Numeris defined geographical area, usually centred around one urban centre. The
definition of a Central Market Area generally corresponds to Statistics Canada Census Metropolitan Areas,
Census Agglomeration, Cities, Counties, Census Divisions or Regional Districts.
Universe – Estimated Population of the Central Market Area.
Share – Within the central market area, the estimated total hours tuned to that station expressed as a percentage
of total hours tuned to all radio.
Central (Ctrl) Reach – The estimated number of different people, within the central market area, who tuned to
that station for at least one quarter hour during the week.
Full Coverage (FC) Reach – The estimated number of different people, anywhere in Canada, who tuned to that
station for at least one quarter hour during the week.