
Search Engine Positioning
- Is one facet of a search engine marketing campaign. Taking and
modifying a new or existing website to achieve certain positions
on a search engines results pages for a predetermined set of key
phrases.
If your wondering what a "Search engine
result page" or (SERP) is...
Click
Here to view a Yahoo search for "website marketing
kelowna". The 10 links to websites that Yahoo has displayed
on this page are it's "results". Therefore that page
is: Yahoo's search engine results page for that particular key
phrase.
In the wonderful world of search, if your potential
customer performs a search for a particular product or service
that you are offering, and your website does not appear in the
first 3 pages of search engine results, then you don't exist.
The marketing aspect of this industry takes the
potential customer through the entire process from research to
sale. The positioning aspect of this industry ensures that the
website appears in the proper "positions" throughout
search engine results pages and directories. Providing the potential
customer with the option to do business with your website or not.
Without a proper placement or "position" in the search
results, the option to do business simply isn't there.
Through monitoring, analysis and the proper optimization,
a website can be configured to appear in any search engine results
page for any particular keyword. How envolved this process is,
is directly related to the level of competition there is for this
market. How successful this process is, is directly related to
which key phrases have been chosen, and how easily your target
customer can arrive, review, and trust your website to provide
them with what they need.
For more information on our search engine positioning
services in Kelowna, Vernon and Penticton.
please contact: Trevor Jones - 250-317-4920 |